Intentionally or not, anything with a strong message has a brand already. It's crucial that the message be what you want it to be and that all the collateral surrounding it --the logo, website, and apps; the business cards and advertising; from buttons to bellydancers-- carry that message strongly and clearly.

I've developed and established brands across media for companies, universities, political parties, products, conferences, award ceremonies, projects, books, and large fund-raising events.